Your constituents and would-be supporters have a rich vein of content ideas, campaign slogans and potential imagery for marketers and they’re running free focus groups for you every day. Are you even listening, bro? Read More
Ten years ago, my colleague called it around 5pm, shut down her computer and gathered her things to leave work. She mused: “I earned $200 today for what is, ostensibly, typing. What a world, eh?”
I laughed at the time but her words stuck with me. She was a newspaper editor and she managed a team of talented reporters but nevertheless, putting out a newspaper is no mean feat. And she did it every week by, ostensibly, typing.
This is an interesting turn of events. Many justice and privacy nonprofits spoke out against the evils of Facebook Messenger in 2014 when it emerged that in order to install the phone app, users had to give Facebook an eyewatering amount of access. Now those same nonprofits may find the app supremely useful, for some of the same reasons.
So you’re amassing a good following on Twitter and you know from experience which of your followers tend to retweet and interact with you. But how much do you really know about your Twitter followers?
So you are pretty sure your account is the coolest one on Instagram. People heart your posts and your notifications feed shows new followers. How do you really know how you’re doing? Read More
Dear developers, you know what would be really cool?
When you’re writing a tweet, an app should suggest hashtags for you based on the subject of your tweet, your location and the peccadilloes of your followers. Hear me out. Read More
Ontario teacher Jeff Laythorpe wanted to show his grade 4 class how fast images could spread on Twitter.
He posted an image and asked for it to be shared. Surely, he could not have imagined it would gain more than 12,000 retweets in just a day and a half.
Let’s say you’re running a small soup kitchen in Manhattan. Today, you have to receive and catalog new stock, cook five different soups, pay your staff, order from four different suppliers, take out newspaper ads, serve at the lunchtime rush and … check your Facebook?
Yes, you’re busy. But marketing experts say you can’t afford to ignore social media. This is why.
April 2014 update: There is little good news on the Facebook page front, with a prominent ad agency predicting organic (or unpaid) page reach will soon drop to zero. Read more: Should my nonprofit break up with Facebook?
You’ve noticed it for a couple of months now. Your Facebook page numbers are down. By a lot. Likes are down, engagement is down, referrals to your website have dropped. You wonder if the rumors about a Facebook exodus are correct. You wonder if it’s you.
Don’t worry, page admins – it isn’t you. It’s Facebook. Here’s what is going on.