Why bad Yelp reviews matter to your business

Let’s say you’re running a small soup kitchen in Manhattan. Today, you have to receive and catalog new stock, cook five different soups, pay your staff, order from four different suppliers, take out newspaper ads, serve at the lunchtime rush and … check your Facebook?

Yes, you’re busy. But marketing experts say you can’t afford to ignore social media. This is why.

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Why your Facebook page is suddenly eating it

April 2014 update: There is little good news on the Facebook page front, with a prominent ad agency predicting organic (or unpaid) page reach will soon drop to zero. Read more: Should my nonprofit break up with Facebook?

 

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You’ve noticed it for a couple of months now. Your Facebook page numbers are down. By a lot. Likes are down, engagement is down, referrals to your website have dropped. You wonder if the rumors about a Facebook exodus are correct. You wonder if it’s you.

Don’t worry, page admins – it isn’t you. It’s Facebook. Here’s what is going on.

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When your data lets you down

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You probably know by now that I’m a bit of a data nerd. I am a big believer in analytics and their power to guide online journalists other content curators to make decisions about what is good content. But the data doesn’t always give you the full picture and you have to join the dots. Here is how.

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