Behind the tactics and the war of words, the differences between Republicans and Democrats all tend to hinge on one thing: The Red guys don’t like Big Government. For progressives like me, that doesn’t make a lot of sense. Big Government often means more taxation, yes, but it also means more services, more oversight and the opportunity for a fairer distribution of wealth.
We’ve come to the conclusion that Big Government is a good idea … with a branding problem. Would “fuller figure” or “plus-sized” suit her better? Let’s see what we can learn from the body shaming fight. Read More
Your constituents and would-be supporters have a rich vein of content ideas, campaign slogans and potential imagery for marketers and they’re running free focus groups for you every day. Are you even listening, bro? Read More
Ten years ago, my colleague called it around 5pm, shut down her computer and gathered her things to leave work. She mused: “I earned $200 today for what is, ostensibly, typing. What a world, eh?”
I laughed at the time but her words stuck with me. She was a newspaper editor and she managed a team of talented reporters but nevertheless, putting out a newspaper is no mean feat. And she did it every week by, ostensibly, typing.
On the prized-possessions shelf in the home I share with my husband is a copy of the San Francisco Public Press which includes a thank you for what was our first charitable donation as a married couple. In 10pt font, on a back page, there we are: Mr and Mrs McAwesome. Read More
This is an interesting turn of events. Many justice and privacy nonprofits spoke out against the evils of Facebook Messenger in 2014 when it emerged that in order to install the phone app, users had to give Facebook an eyewatering amount of access. Now those same nonprofits may find the app supremely useful, for some of the same reasons. Read More
Let’s say you’re running a small soup kitchen in Manhattan. Today, you have to receive and catalog new stock, cook five different soups, pay your staff, order from four different suppliers, take out newspaper ads, serve at the lunchtime rush and … check your Facebook?
Yes, you’re busy. But marketing experts say you can’t afford to ignore social media. This is why.
You’ve noticed it for a couple of months now. Your Facebook page numbers are down. By a lot. Likes are down, engagement is down, referrals to your website have dropped. You wonder if the rumors about a Facebook exodus are correct. You wonder if it’s you.
Don’t worry, page admins – it isn’t you. It’s Facebook. Here’s what is going on.