The Lasting Impact of Ephemeral Media

Ten years ago, my colleague called it around 5pm, shut down her computer and gathered her things to leave work. She mused: “I earned $200 today for what is, ostensibly, typing. What a world, eh?”

I laughed at the time but her words stuck with me. She was a newspaper editor and she managed a team of talented reporters but nevertheless, putting out a newspaper is no mean feat. And she did it every week by, ostensibly, typing.

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Why your Facebook page is suddenly eating it

April 2014 update: There is little good news on the Facebook page front, with a prominent ad agency predicting organic (or unpaid) page reach will soon drop to zero. Read more: Should my nonprofit break up with Facebook?

 

Facebook dislike button

You’ve noticed it for a couple of months now. Your Facebook page numbers are down. By a lot. Likes are down, engagement is down, referrals to your website have dropped. You wonder if the rumors about a Facebook exodus are correct. You wonder if it’s you.

Don’t worry, page admins – it isn’t you. It’s Facebook. Here’s what is going on.

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